Allergy season doesn't wait for your paycheck. When sneezing and itchy eyes strike, you need relief fast, but brand-name medications can drain your wallet quickly. You don't have to pay premium prices for effective treatment. Generic Claritin, known chemically as loratadine, is a widely available over-the-counter antihistamine that blocks histamine receptors to stop symptoms like sneezing, runny nose, and watery eyes. It offers the same 24-hour non-drowsy relief as the brand name, often at a fraction of the cost. The key is knowing where to look and how to compare prices before you click "buy."